Meta Business Partners Messaging Toolkits
(Presentation Decks)
Click happens.
We made sure it meant something.
At Meta, I helped build two toolkits designed to make Click-to-Messaging and Lead Ads, well, “click” – for real. These weren’t just how-to docs. They were story-driven resources that gave Meta Business Partners the clarity, voice, and structure to pitch messaging products with confidence.
I worked across international teams (content, product, design) to turn abstract product value into something partners could actually use. Clean frameworks, real-world examples, and a tone that made sense. The result? Toolkits that got noticed, used, and circulated by marketing agencies and their clients globally.
