About
I’m a content strategist, writer, and creative lead with a background in editorial systems, employer brand, campaign development, video, and story-driven content across internal and external channels.
I’ve built work for brands including GM, Google, Meta, Logitech, and Monterey Bay Aquarium, helping shape content that makes complex ideas clearer, stronger, and more usable — whether the format is a campaign, an article, a video, a messaging framework, or a broader content system.
My approach is collaborative, low on ego, and focused on the work itself. I’m most interested in bringing structure, judgment, and creative clarity to the table without adding unnecessary noise, performance, or self-importance around the process.
I do my best work where language, strategy, and creative direction overlap — especially when the goal is to make something sharp, credible, and genuinely worth paying attention to.