Inside GM: Executive Voices
(Corporate Storytelling Interviews)

As content strategist for GM’s Global Talent Acquisition team, I launched an ongoing interview series spotlighting top engineering and software executives across the company. In collaboration with GM News and the Careers blog, I conducted and shaped candid Q&As that offered insight into these leaders’ career paths –– from Google and Apple to the forefront of autonomous driving, EV platforms, and digital vehicle experience at GM.

Each interview provided an authentic glimpse into the human side of innovation, highlighting personal passion, technical breakthroughs, and alignment with GM’s mission of zero crashes, zero emissions, and zero congestion. The series quickly became one of the platform’s top-performing features and helped forge a stronger partnership between the Talent and Communications organizations.

(For storytellers: This is a great example of how narrative framing and thought leadership can support strategic hiring goals across technical industries.)

Check out selected interviews from my GM executive spotlight series below.