When
video production
gets Meta

At Meta Business Partners, I helped turn a stack of toolkits into a story people actually wanted to watch.

The goal? Help partner agencies prove the value of messaging-based ad campaigns on social. The toolkit was solid (I helped build it) but we needed a video that didn’t feel like homework. So I wrote the script, sourced stock footage, coordinated the voice actor, and kept the vibe sharp while our marketing manager was out.

Here’s the rough cut I put together the rough cut I put together using the clips that I found after days of intensive research through a free internal library.

Using this rough cut as a guide, the creative agency handled the polish. I steered the ship.

Not only did I lead the first rough cut, but I also helped shape the entire look and feel to better match the sub-brand. Strategy, scripting, sourcing, directing. I wore a lot of hats. (One may have had a tiny propeller on it.) And honestly? It worked.

This one’s a great example of what happens when messaging and momentum line up.

Oh yeah. Creative direction too.

Scroll down to see the final cut of the Meta Business Partners messaging toolkit promo, and check out pictures in the photo gallery below.