Too cool for
brand school

I edited this Intern Spotlight video for General Motors, featuring a young female engineer from Michigan. The raw footage? A bit rough around the edges. But after running it through a few AI tools and sharpening the audio, I saw potential — and leaned all the way into it.

Inspired by Elena’s personal style, I took a page out of Don’t Tell Mom the Babysitter’s Dead and gave the piece a playful '90s flair. Think split screens, vibrant transitions, and music with mall montage energy.

After color correcting the interview footage to make Elena (and her outfit) pop, I pieced together action-packed stock footage from GM’s internal asset library to liven up the transitions. Add in a cameo from Mary Barra herself, and the result was a spirited ride through the world of GM — with adventure in every frame.

The video wasn’t ultimately published due to brand standard shifts, but it’s still one of my favorites from my time with GM.

Software used: Adobe Premiere Pro & Adobe After Effects

Scroll down to watch my GM Intern Spotlight video, and check out screencaps in the photo gallery below.