Meta Business Partners Campaign Promo Video
When video production
gets Meta
Developed a promotional video for Meta Business Partners designed to introduce a messaging-led campaign toolkit for partner agencies. The project focused on turning dense internal strategy into a clearer, more persuasive story that could help agencies understand the value of messaging-
based campaigns.
Areas of Focus
Scriptwriting
Narrative Strategy
Creative Direction
Video Marketing
Presentation / Story Structure
Partner Communications
This work required aligning product messaging, partner communications, and creative direction within an established enterprise system. I led scriptwriting, narrative structure, pacing, and visual direction, shaping an initial concept and rough cut that became the foundation for the final agency-produced version.
Impact
This project helped turn complex internal strategy into a more accessible partner-facing video asset. I shaped the script, structure, pacing, and creative direction so the final piece could communicate value more clearly while staying aligned with the Meta Business Partners sub-brand.
Watch video here
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