Skilled-trades storytelling from Factory ZERO

Created to support GM’s Skilled Trades Day storytelling, this featurette spotlighted Jeffrey Thompson, an engineering team lead at Factory ZERO. The project began with more than an hour of interview footage and limited B-roll, requiring a strong editorial approach to shape the material into a focused recruitment and employer-brand video.

Areas of Focus

• Video editing

• Creative direction

• Music selection

• Editorial triage

• Tone development

• Skilled-trades storytelling

Created to support GM’s Skilled Trades Day storytelling, this featurette spotlighted Jeffrey Thompson, an engineering team lead at Factory ZERO. The project began with more than an hour of interview footage and limited B-roll, requiring a strong editorial approach to shape the material into a focused recruitment and employer-brand video.

Impact

This project helped turn challenging interview footage into a stronger, more focused recruitment featurette for GM’s Skilled Trades Day storytelling.

By shaping the edit around pacing, B-roll, scoring, and clearer narrative structure, the final piece helped spotlight Factory ZERO talent while supporting GM’s broader employer-brand and skilled-trades recruitment messaging.