Brand storytelling and creative direction for a membership drive

For Monterey Bay Aquarium’s 2019 summer membership drive, I contributed scriptwriting, storyboarding, creative direction, and pre-production development for a live-action commercial designed to support the broader campaign.

The work focused on shaping a vivid, audience-facing story that could communicate the value of membership in a way that felt immersive, energetic, and family-friendly.

In addition to the script, I helped define the piece through shot lists, scene descriptions, and broader creative planning that guided how the final commercial would look and move.

The result was a polished brand asset built around strong visuals, narrative clarity, and alignment with the Aquarium’s public-facing identity.

Scroll down to watch the membership commercial or view selected stills.