General Motors — Event Content, Video, & Narrative Direction

Overview

This work brought together event marketing, video editing, narrative development, and branded content support for GM’s presence across technical conferences, recruiting events, and executive-facing moments.

The scope ranged from signage, social support, and visual assets to fast-turn storytelling, recap content, and polished video deliverables designed to strengthen GM’s visibility before, during, and after the event itself.

Areas of focus

Event marketing and content strategy
Video editing and narrative pacing
Branded asset development
Executive-facing storytelling
Event photography and recap content
Cross-team coordination and approvals
Fast-turn creative execution
Technical and employer-brand messaging

Project Scope

Summary

For GM, event content had to do more than look polished on the day. It needed to support executive visibility, communicate technical ambition, and extend the value of each event through strong branded assets, clear messaging, and fast-turn storytelling.

I helped bring that structure to the work by combining content strategy, copywriting, design support, and video editing to translate high-visibility moments into cohesive narratives before, during, and after the event itself.

Context

For GM, high-visibility events carried more weight than the moment itself. They were opportunities to clarify the company’s technology story, support executive presence, strengthen employer brand, and extend the value of the event through content that could travel beyond the room.

The work had to hold together across multiple audiences, from conference attendees and industry peers to internal stakeholders, recruiting teams, and broader brand channels.

The challenge was not just producing attractive assets. It was building a consistent narrative across event environments, video, social content, signage, photography, and post-event storytelling — often under compressed timelines and with input from multiple teams. The work needed to feel polished, strategic, and brand-aligned while still moving fast enough to support live event demands.

I helped bring structure to that complexity by treating the work as both a content system and a storytelling opportunity. That meant shaping messaging, guiding visual direction, aligning deliverables, and translating fast-moving event activity into clearer narratives that could support GM before, during, and after the event itself.

My Role

I worked across content strategy, copywriting, design support, video editing, and event communications to help GM show up with clarity, confidence, and narrative precision in high-visibility settings. Depending on the project, that meant shaping messaging, refining collateral, guiding visual direction, creating branded assets, and translating live event momentum into content that could continue working after the moment had passed.

I also helped hold the work together behind the scenes — coordinating across marketing, technical teams, leadership, legal, and communications, moving approvals forward, aligning deliverables to brand standards, and ensuring the work could move quickly without losing coherence or polish.

Across projects, I was often translating between formats, stakeholders, and audiences in real time, from signage and photography to recap articles, executive-facing content, and compressed-turnaround video.

Selected Examples

GM @ NeurIPS 2025 Tech Conference

NeurIPS 2025 marked GM’s first appearance at one of the world’s leading AI and machine learning conferences, creating a high-visibility opportunity to strengthen the company’s technology narrative, connect with top technical talent, and support executive presence in a highly competitive research environment.

My work spanned event communications, branded collateral, on-site storytelling, and post-event content designed to extend GM’s visibility before, during, and after the conference.

Event Signage / Technical Talent Engagement

NeurIPS 2025 — PhD Networking Mixer Signage

Event Recap / Editorial Storytelling

Conference Recap & Summary Article

This GM News recap translated GM’s first NeurIPS presence into a structured editorial narrative spanning executive mixers, technical talks, booth engagement, and broader themes in applied AI, autonomy, and robotics.

Built from on-site reporting and executive input, the piece helped turn a dense event schedule into a story that was legible, strategic, and externally publishable.

The process involved more than drafting copy. It meant gathering and aligning quotes, coordinating approvals, shaping event chronology into a readable arc, curating photography, and navigating the editorial and legal standards required to publish the story through GM News.

Read Article →

NeurIPS 2025 Booth Video

Skilled Trades / Manufacturing Profile

Powering Innovation: An Electrician’s Journey at Factory ZERO

Executive-facing booth video created for GM’s presence at NeurIPS 2025, developed under a compressed three-day turnaround to help represent the company’s AI and software credibility in one of the world’s most visible research-conference environments.

Built from more than an hour of dense GM Forward presentation footage, the piece had to distill complex material into something clear, confident, and externally legible.

The work involved narrative restructuring, editorial triage, pacing, music selection, and careful judgment around what to keep, remove, and reframe for a broader audience. The final video was delivered on time, shown throughout NeurIPS 2025, and received strong internal feedback from stakeholders and executive speakers at the event.

Event Signage / Executive Engagement

NeurIPS 2025 — Executive Networking Mixer Signage

Welcome signage designed for GM’s executive networking mixer at NeurIPS 2025, created to support a polished, high-visibility event for AI and autonomy leaders.

The final piece combined conference branding, executive speaker information, and strong on-site clarity in a format that held up both as a designed asset and a real-world event deliverable.

Welcome signage designed for GM’s PhD networking mixer at NeurIPS 2025, created to support a more targeted event for PhD students, early-career researchers, and AI/AV talent. The piece translated the mixer into a polished, high-visibility experience while clearly surfacing the speaker, audience, and event purpose in a format built for on-site use.

The final design balanced conference branding, speaker information, and event clarity in a way that supported both technical credibility and talent-focused engagement, helping the mixer feel intentional, branded, and easy to navigate in the live event environment.

Executive Video / Narrative Editing

Event Booth Video / Executive Highlight Reel

A few minutes with GM Formula 1 aerodynamics engineer Anthony Heenan

A technical career profile focused on Anthony Heenan’s path through Formula 1 aerodynamics and his role helping GM and Cadillac build engineering capability ahead of the team’s 2026 debut.