A curated selection of content strategy, campaign, editorial, product marketing, video, and employer brand work across enterprise, B2B, and brand-led initiatives.
The projects below are organized by brand and highlight the broader scope of work behind each body of work.
General Motors
Content strategy, editorial systems, employer brand storytelling, recruitment campaigns, event content, and video work across a large talent and brand ecosystem.
My role spanned strategy and execution, including editorial planning, campaign messaging, creative direction, video editing, and narrative development across GM News, Careers Blog, recruiting initiatives, and high-visibility technical storytelling.
Work
Meta
B2B messaging, partner communications, campaign assets, and promo video work for Meta Business Partners.
My role included content strategy, copywriting, creative direction, lifecycle/program communications, and toolkit-based storytelling designed for business and partner audiences.
Product marketing, landing pages, live-action demos, animated explainers, and case-study storytelling across Google, Chrome Enterprise, and G Suite.
My role included product messaging, UX-aware web copy, scriptwriting, creative direction, and technical storytelling designed to make enterprise products clearer and more engaging.
Adyen
B2B storytelling, customer case studies, and executive content for a global payments and fintech brand.
My work focused on customer proof, long-form business writing, and leadership messaging across Adyen’s Knowledge Hub and LinkedIn content.
Logitech
B2B product marketing, partner collateral, hybrid-work ebooks, datasheets, and product copy for Logitech’s collaboration ecosystem.
My role included co-branded messaging, technical-to-commercial translation, and content development across enterprise, partner, and commerce-facing materials.
Monterey Bay Aquarium
Consumer-facing campaign and event marketing work spanning advertising, promotional storytelling, and video content.
My role combined copywriting, concept development, scriptwriting, storyboarding, and creative direction across audience-facing campaigns designed to drive attention, engagement, and attendance.