General Motors
Content strategy, editorial systems, employer brand storytelling, recruitment campaigns, event content, and video work across a large talent and brand ecosystem.
My role spanned strategy and execution, including editorial planning, campaign messaging, creative direction, video editing, and narrative development across GM News, the Careers Blog, recruiting initiatives, and high-visibility technical storytelling.
Featured Projects
Content Strategy, Editorial Systems & Employer Brand
Content strategy, editorial planning, and employer brand storytelling across GM News, the Careers Blog, talent-facing content, and cross-functional editorial systems. This work spans visible storytelling as well as the lighter infrastructure that helps stories move across teams.
Campaigns, Recruitment &
Creative Direction
Recruitment campaigns and employer-brand content designed to support hiring visibility, audience engagement, and brand clarity across multiple initiatives. This work includes campaign messaging, creative direction, video, and cross-format content development.
Event Content, Video
& Narrative Direction
High-visibility event content, video editing, and narrative development for technical, employer-brand, and audience-facing initiatives. This work combines storytelling, visual content, and fast-turn creative execution under real stakeholder pressure.