Monterey Bay Aquarium
Consumer-facing campaign and event marketing work spanning advertising, promotional storytelling, and video content for Monterey Bay Aquarium.
My role combined copywriting, concept development, scriptwriting, storyboarding, and creative direction across audience-facing campaigns designed to drive attention, engagement, and attendance.
Featured Projects
Summer Sundays Ads (Print & Digital)
Seasonal advertising campaign developed for digital and print placements, with messaging focused on promotion, visibility, and audience engagement. This work highlights campaign copywriting, ad messaging, and brand-aligned creative direction for a consumer-facing initiative.
Underwater Explorers Diving Promo Commercial
Promotional video content developed to support a program-based audience experience, combining scriptwriting, storyboarding, and creative direction to translate the Aquarium’s offering into a more cinematic, engaging story.
Anniversary
Membership Drive
Commercial
Video-based promotional storytelling created to support a milestone campaign, with work spanning concept development, scriptwriting, and creative direction. This project adds a more brand-led, celebratory layer to the Monterey work.