Meta Business Partners
B2B messaging, campaign assets, and partner communications designed for Meta’s business audiences.
My role spanned content strategy, copywriting, creative direction, and cross-format storytelling across toolkits, program communications, and video.
Featured Projects
B2B Messaging Toolkit — Meta Business Partners
Messaging toolkit and campaign materials developed for partner-facing use, including positioning language, promotional copy, and creative direction across marketing and video assets.
Campaign Promo Video — Meta Business Partners
Promotional video introducing a messaging-led campaign toolkit for partner agencies, with work spanning scriptwriting, narrative structure, pacing, and creative direction.
Global Partner Communications — Meta Business Partners Program
Global newsletters, product updates, training and certification promotions, and rebrand communications delivered across NA, EMEA, LATAM, and APAC audiences.