Projects for General Motors
GM Content Strategy, Editorial Systems & Employer Brand
Content strategy, editorial planning, and employer brand storytelling across GM News, the Careers Blog, talent-facing content, and cross-functional editorial systems. This work spans visible storytelling as well as the lighter infrastructure that helps stories move across teams.
GM Campaigns, Recruitment & Creative Direction
Recruitment campaigns and employer-brand content designed to support hiring visibility, audience engagement, and brand clarity across multiple initiatives. This work includes campaign messaging, creative direction, video, and cross-format content development.
GM Event Content, Video & Narrative Direction
High-visibility event content, video editing, and narrative development for technical, employer-brand, and audience-facing initiatives. This work combines storytelling, visual content, and fast-turn creative execution under real stakeholder pressure.