General Motors — Recruitment Video Storytelling for GM Philippines

Overview

Recruitment video storytelling developed to support GM hiring efforts in Bonifacio Global City, Philippines.

This work combined creative direction, editing, musical scoring, and narrative development across a series of intern spotlight videos and a 30-second hiring promo designed for early-career and market-specific recruiting.

Areas of focus

  • Recruitment video storytelling

  • Creative direction

  • Video editing

  • Musical scoring

  • Intern spotlight content

  • Early-career hiring campaigns

Project Scope

Summary

GM needed a series of short-form recruitment videos that could make early-career opportunities in the Philippines feel more personal, energetic, and approachable.

The series included three individual intern spotlight videos and a 30-second hiring promo designed to support broader hiring visibility for multiple roles at GM’s Bonifacio Global City location.

Context

This project sat between recruitment marketing, employer brand, and short-form social video. The footage was informal and mobile-shot, so the challenge was to turn raw iPhone material into polished, candidate-facing content that still felt youthful, authentic, and aligned with GM brand standards.

Because the work was aimed at an early-career audience, the creative approach could be more playful and personality-driven than a standard corporate hiring video.

Each intern spotlight needed its own tone, pacing, and “vibe” while still feeling like part of a cohesive series.

My Role

My role focused on shaping the series from raw footage into polished, youth-oriented recruitment content.

I helped define the creative direction, selected and scored music, edited the videos, shaped narrative flow, created interstitial title cards, color corrected footage, blurred sensitive material, communicated with participating interns, and incorporated feedback from internal leadership, Comms, and Legal reviewers.

Depending on the video, that included:

  • Creative direction

  • Video editing

  • Music selection and scoring

  • Narrative structure

  • Color correction and visual cleanup

  • Title-card development

  • Sensitive-content blurring

  • Intern communication

  • Stakeholder, Comms, and Legal revisions

Selected Examples

Razon Christopher Hernandez — Intern Spotlight

Intern spotlight featuring Razon Christopher Hernandez, a former Finance & Accounting intern on GM’s Intercompany team who transitioned into a full-time Junior Analyst role.

The video was shaped from raw mobile footage into a polished early-career recruitment story, using pacing, music, title cards, and narrative structure to highlight how his internship experience supported his next step at GM.

Kate Yvonne Fiscal — Intern Spotlight

Intern spotlight featuring Kate Yvonne Fiscal, a former Tax Compliance & Statutory intern for GM Philippines who moved into a full-time Tax Compliance Junior Analyst role.

The edit focused on turning her internship experience into a clear, candidate-facing story through music, pacing, color work, and on-screen structure while maintaining consistency with the broader GM Philippines series.

John Benedict Aquino — Intern Spotlight

Intern spotlight featuring John Benedict Aquino, a former Digital Solutions intern for GM Philippines who transitioned into a full-time Automation Developer role.

The video used editing, scoring, title cards, and narrative framing to connect his internship experience to a broader early-career technology story within GM.

GM Philippines Hiring Promo — 30 Seconds

Short digest-style hiring promo created from the broader series to support recruitment visibility for multiple roles at GM’s Bonifacio Global City location. The piece worked as a more general campaign asset, translating the intern spotlight material into a faster, broader hiring message.

Impact

This work helped turn informal mobile-shot footage into a more cohesive recruitment video series for GM Philippines.

By giving each intern spotlight its own tone while maintaining a consistent employer-brand framework, the series helped make early-career opportunities feel more personal, accessible, and audience-aware.

  • Supporting early-career recruitment in the Philippines market

  • Creating a flexible series structure across multiple intern stories

  • Turning raw footage into polished, brand-aligned video content

  • Giving each featured intern a distinct tone and narrative shape

  • Creating a short hiring promo for broader role visibility