Strategic thought-experiment deck developed to reframe GM’s modern evolution through the language of prestige television, using seasonal arcs, character roles, and long-form narrative structure to make large-scale transformation more vivid and legible. Built as a storytelling framework rather than a conventional corporate recap, the deck used The Americans as a reference point for turning history, culture, and strategic change into a clearer narrative system.

The concept emerged through regular team think tank syncs, where we brainstormed framing approaches and narrative angles for making GM’s evolution more compelling and easier to understand. My role involved helping shape the core storytelling direction, including series framing, thematic structuring, and seasonal arc development across GM’s post-bankruptcy rebuild, accountability era, tech transformation, and current convergence phase.

Designed as a perspective-setting exercise, the deck functioned as both a brand-storytelling experiment and a strategic editorial tool — showing how GM’s recent history could be understood not just through milestones, but through arc, stakes, momentum, and cast.