Monterey Bay Aquarium — Summer Sundays
(Print + Digital Ads)

Seasonal campaign advertising for local audiences

To support Monterey Bay Aquarium’s Summer Sundays campaign in 2019, I helped refresh print and digital advertising aimed at local audiences.

The work focused on creating brighter, more audience-friendly campaign messaging that could promote the event series clearly across social and print formats.

Developed in collaboration with the Aquarium’s Creative Services team and creative director Michael Amaditz, the campaign balanced local appeal, seasonal energy, and family-friendly brand tone across multiple ad executions.

Scroll down to view selected ad samples.