Animated storytelling for
app management

Google needed an animated explainer that could make Managed Google Play easier to understand for administrators managing enterprise devices.

I helped shape the script, concept, and broader creative direction for a video that translated app curation and admin control into a more engaging, visually distinctive product story.

Created with producer Deanna Hoffinger, Brand New School, and director Brumby Boylston, the final piece used playful character concepts and a lighter tone to make the product education feel more memorable and easier to follow.

Scroll down to watch the animated promo or view selected stills.